Kevin Ellen

Kevin Ellen is a senior marketing manager at IBM with over 25 years experience across multiple marketing disciplines including Campaign Management, Product Marketing and Market Development. Having an engineering education Kevin enjoys problem solving and is a facilitator for Strategic Account Planning sessions, enabling account teams to plan key solution offering strategies for the year ahead. Kevin believes the secret to good marketing is to first have a clear understanding of a customer's concerns and needs to be able drive appropriate solution messaging to a receptive audience.