About Us

TechChannel, an independent technology communications channel, launched in January 2021. However, the MSPC agency team that created TechChannel began its journey in the technology sector more than 21 years ago as IBM Systems magazine. During this time, we worked closely in partnership with IBM to cover the latest announcements and innovations both online and in print publications. In late 2020, IBM retired IBM Systems magazine and brought its content efforts in-house.
 
The MSPC team faced a critical decision: either let go of the content and contacts we had cultivated over two decades or pivot toward an independent, technology-focused community. As a team that never backs down, we decided to reimagine our technology platform and expertise as TechChannel. We pivoted to leverage the digital and online communications channels we had developed and the audiences we had cultivated over two decades, reimagining our technology platform and expertise as TechChannel. We proudly and effectively continued our tradition of communicating reliable, credible and relevant content and engaging with our valued subscriber and user constituencies worldwide.
 
TechChannel’s goal is to deliver dynamic technical content infused with technology’s human side, through how-to articles and videos, blogs, podcasts, e-books, webinars, a solutions directory and more. Our content is authored by members of the technology community, featuring subject matter experts (SMEs) across the ecosystem. We provide the IT reader community with the latest trends and information to help them make informed buying decisions, tie together technical and business-first language and learn about emerging technologies.
 
TechChannel aims to:
 
  1. Provide credible content written by and for the technology community 
  2. Cover the latest technology trends and innovations
  3. Strike a balance of technical content and content designed to highlight people in the IT community
  4. Amplify voices across the ecosystem and bring attention to the emerging skills gap for legacy technology (and how to close this gap)
  5. Listen to our audience through community surveys and design content to best fit their needs
  6. Brainstorm and introduce innovative content types that resonate with IT professionals
  7. Provide a highly effective channel for partners and vendors across the IT ecosystems, to market and sell their hardware, solutions, and services to users worldwide
 
As a channel who values outside perceptions, and looks to experts across the technology ecosystem to contribute to and help shape our credible IT content—we invite you to reach out with ideas, investigate opportunities to contribute as an SME, or learn more about ways to reach this highly-targeted, engaged reader base with your marketing messages.
 
If you’re interested in content opportunities, reach out to Senior Editor Keelia Estrada Moeller ([email protected]). For marketing inquiries, sent a note to Publishing Director Mari Bray ([email protected]). We look forward to hearing from you!