Expanding Horizons in Barcoding
Elevate consumer experiences with 2D barcodes
Barcodes have long been an essential tool in supply chain management, streamlining processes like shipping, inventory tracking and product authentication. However, the capabilities of barcodes are expanding, driven by the ability to encode more data in 2D bar code symbologies such as QR Codes and DataMatrix. These 2D bar codes have the potential to revolutionize not only operational efficiency but also the way businesses interact with their customers.
The upcoming GS1 Sunrise 2027 initiative is a prime example. By encouraging the adoption of 2D barcodes, GS1 aims to embed more detailed and actionable data onto labels.
Beyond just scanning for price or inventory data, these new barcodes can provide consumers with access to product origins, sustainability information and even personalized promotions. This transparency builds trust and strengthens customer relationships, fostering loyalty in increasingly competitive markets.
The Right Barcoding Software
To fully capitalize on these opportunities, organizations need the right software. TL Ashford’s TLAForms and Barcode400 software empower IBM i users to create, manage and print 2D barcodes with precision and compliance, ensuring they are ready to meet the GS1 standards and embrace broader possibilities.
Consider the retail experience: a customer scanning a 2D barcode could instantly access allergen details, recipes or manufacturing certifications. For businesses, this interaction transforms a static label into a dynamic touchpoint, creating new opportunities for engagement and data collection. Imagine the endless possibilities of how you could leverage this technology to connect with your customers.
As we approach 2027, the ability to deliver these enhanced experiences will become a competitive advantage. With the help of solutions like TLAForms and Barcode400, companies can not only meet industry standards but also lead the way in leveraging barcoding for deeper, more meaningful connections with their customers. This isn’t just the future of labeling—it’s the future of customer engagement.